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In my case, I want words related to jackets, outerwear, or menswear in my business name. But if you’re just starting out, don’t make your customers guess what you sell. Lots of brands break this rule and do just fine. When it comes to branding your business, there are three criteria for a good business name.įirst, your business name should make it fairly obvious what you’re selling. Step 2: Create a Business NameĪ lot of entrepreneurs spend hours stressing over their business name. My next step is to create the all-important business name. Now I’m starting to form a brand in the image of my potential customers. Taking these examples together, here’s what I jotted down about my potential customers. That tells me that my target audience might be really interested in traveling as well as men’s fashion. But he spends most of the caption talking about travel. This Instagrammer is already rocking a denim jacket, so I know he could be a customer. That tells me he’s confident, and doesn’t care what the crowd thinks. His caption says he’s perfect in his own way and that’s all that matters. Still, he’s wearing a stylish outfit, and maybe he’d be into my dark denim jacket. This Instagrammer looks a little tougher and more athletic. Those are buzzwords that could come in handy later. He’s already wearing a shearling-lined jacket! He uses emojis in his captions, and he describes his look as easy and cool. This Instagrammer could easily be a customer. Then I scrolled through the top posts, looking for captions that really said something. I searched for hashtags relevant to my niche – men’s fashion – and to this particular product – denim jackets, shearling jackets, and men’s jackets. To do that, I’m going to find people who are already using my product or something like it. I want to know what they wear, what vibes they give off.

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Not like their full names, but their personalities. Step 1: Research Relevant Instagrammersįirst I’ll find out who our customers are.

How we are supposed to know what they look, walk, and talk like?Įnter the first step of branding your business. We’ve only just chosen what I want to sell. So if you build a brand that feels familiar to your customers, you’ll get more sales.īut wait. We’re attracted to what we already recognize, and that goes for online stores as well as people. Your store should look like, walk like, and talk like… your customers. What would your store look like? How would they walk? How would they talk? What would they say? In other words, imagine your store was a person you met on the street. Online stores make these impressions through a combination of store design, copywriting, color palettes, and imagery. What is a brand? What is a BrandĪ brand is the impression a store has on its customers. That brand should convey that my products are high-quality and worth the high prices I charge for them.īut let’s stop for a second. To get sales at such a high price point, we need to build a brand. I want to sell it for at least $59.99 to make a profit. However, this jacket is about $40 with shipping.

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This street style should play well with customers, plus our personal research confirms that its a popular item. Which is why we’re here today: Let’s look at what building a brand looks like. Your supplier ships your orders for you, so you can sell all over the world! But being a successful dropshipper requires constant learning. Instead of buying tons of inventory for your Shopify store, you only order products when you get sales.

→ Click Here to Launch Your Online Business with Shopifyīy the way, if you’re new here, dropshipping is one of the easiest ways to start an online business. Good branding sets those sellers apart from one another and big-box competition like Amazon. That’s because there’s typically more than one dropshipper selling a given product. Branding your business is super important, and that’s especially true if you’re dropshipping with Shopify.

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